On-page SEO works to increase search engine rankings, while off-page SEO deals with factors beyond your control. Both are integral parts of a comprehensive SEO strategy, and work in concert to enhance rankings.

On-page SEO refers to techniques and elements you have direct control of, such as keywords, titles and Meta tags. Additionally, images and structured data may also be utilized within these techniques and elements.

Keywords

Traditionally, ranking of website pages or blog posts was determined by how effectively keywords were employed within their content - thus keyword research and placement being an integral component of on-page SEO practices.

Today's search engines are more advanced. They can identify topics of pages based on synonyms, context and other factors; additionally they know when one keyword has been overused. The site allows you to gather information about Digital Marketing  quickly.

Webmasters must produce high-quality content that responds to search intent rather than solely rely on keywords alone for success. Therefore, defining and using your buyer persona and including common searches among them in your content will give you the best chance at ranking for targeted terms.

Meta tags

Meta tags are pieces of HTML code that communicate vital information to search engines about your web page, making it visible only to them but still helping your website rank higher on SERPs. They can typically be found in the head> section of your web page.

The meta title tag serves as the main label for your web page in search engine results pages (SERPs), making it a crucial element of on-page SEO. It should be unique, readable and include your primary keyword for increased click-through rates.

A meta description provides a succinct summary of your page's content. While not directly impacting SEO rankings, this textual element can still have an effectful influence on click-through rates and user experience.

Structured data

Structured data, commonly known as schema markup, helps search engines understand your website's content. This can lead to enhanced search results such as rich snippets that improve click-through rates as well as help search engines understand what page they should rank it under.

Unstructured data tends to be qualitative, while structured data fits into predetermined models and formats, making it easier to analyze and share. For instance, structured data allows you to determine how many customers live in the 630 area code or how often your product is utilized.

Structured data may seem complex and daunting, but its benefits for search engine optimization justify any complexity or effort it might require. Structured data has the ability to increase visibility and enhance click-through rates - making its use well worth your while!

Images

Images play an integral part in on page SEO, as they help break up text-heavy articles and make them more engaging for readers. They also rank well in visual search engine results pages and can make your content more shareable.

Image alt text (alternative text) provides search engines with an understanding of what an image represents, making it especially helpful for visually impaired visitors as well as helping your website rank for keyword searches. Make sure your alt text includes relevant keywords without overusing them or including irrelevant words that won't help rank your site higher in keyword searches.

Images should be in an accepted format (JPEG, PNG or GIF) with a unique filename, compressed to reduce download speeds, and include responsive features like srcset and sizes attributes for responsive images.

Internal linking

Internal linking helps users easily access related content on your website and enhances the user experience, as well as aid search engines in understanding it. Internal links also aid search engines by showing what pages rank well for particular keywords; linking an explainer article about that topic directly back to that top-performing page allows some of its ranking factors to transfer over and enhance its rankings further.

When creating internal links, it's crucial that anchor text describes the destination page accurately and contextually. This helps search engines understand your content better and prioritize pages based on relevance. Clearscope's Internal Link Opportunity feature is an excellent way of keeping track of this count - an optimum number should not exceed 20 internal links on a page.