The Social Group Social media growth, made simple for UK businesses

The Social Group

Social media growth, made simple for UK businesses

Latest Articles

Stop Chasing the Algorithm: Your Comment Section Is Worth More Than Your Next Post
Case Study

Stop Chasing the Algorithm: Your Comment Section Is Worth More Than Your Next Post

UK small businesses are spending Sunday afternoons filming Reels while ignoring the easiest revenue stream on social media: the replies. We look at three British brands turning conversations into customers — and share the 20-minute daily routine that makes it happen.

Seasonal Strategy

The Great Platform Sort-Out: Which Social Channels Deserve Your Hours in 2025 (And Which to Wave Goodbye To)

Before the January scramble begins, it's time for a proper autumn clear-out of your social media. This step-by-step audit helps UK small businesses weigh effort against return on every platform — and shows how to exit a channel gracefully without abandoning the audience you've built.

Half an Hour, Fully Booked: The Weekly Social Routine That Actually Fits Around Your Business
Seasonal Strategy

Half an Hour, Fully Booked: The Weekly Social Routine That Actually Fits Around Your Business

You didn't start a business to become a full-time content creator. Here's a realistic 30-minutes-a-day routine that keeps your feeds alive without eating your week — plus an honest word on when it's time to hand the reins over.

Your Postcode Is Worth More Than a Million Followers
Case Study

Your Postcode Is Worth More Than a Million Followers

Chasing viral reach is a mug's game for most high street businesses. We look at why the independents quietly thriving on social media are the ones targeting a two-mile radius — not the whole of the internet.

Selling Without Spending: How UK Shops Are Turning WhatsApp Into Their Busiest Sales Channel
Case Study

Selling Without Spending: How UK Shops Are Turning WhatsApp Into Their Busiest Sales Channel

Forget paid ads — some of the savviest UK independents are doing their best trade through a chat app. We look at how WhatsApp Status, broadcast lists and Communities are quietly driving repeat orders for shops up and down the country.

The Untapped Goldmine: Why Your Competitors Haven't Figured Out Pinterest Yet
Seasonal Strategy

The Untapped Goldmine: Why Your Competitors Haven't Figured Out Pinterest Yet

While everyone fights for attention on Instagram and TikTok, UK shoppers are quietly searching Pinterest for their next kitchen, garden makeover and Christmas dinner. Here's why ignoring it is a mistake — and a 30-day plan to put that right.

Your Next Customer Is in a Facebook Group Right Now
Seasonal Strategy

Your Next Customer Is in a Facebook Group Right Now

Local Facebook groups are the most underused — and most abused — growth channel available to UK small businesses. Here's how to be the name people recommend, rather than the one everyone mutes.

Why the Sparks and Plumbers Are Quietly Winning on LinkedIn
Case Study

Why the Sparks and Plumbers Are Quietly Winning on LinkedIn

While everyone else fights for attention on Instagram and TikTok, a growing number of UK tradespeople are quietly landing commercial contracts on LinkedIn. We look at how plumbers, electricians and landscapers are turning job photos into serious business.

From FYP to Front Door: Six UK Shops Turning Scrolls into Shoppers
Seasonal Strategy

From FYP to Front Door: Six UK Shops Turning Scrolls into Shoppers

Social selling isn't just for e-commerce brands shipping from a warehouse. We round up six UK high street retailers using TikTok, Instagram and Facebook to get customers physically through the door — and break down exactly what you can copy.

Forget Going Viral: Why 200 Proper Fans Beat a Million Scrolling Strangers
Case Study

Forget Going Viral: Why 200 Proper Fans Beat a Million Scrolling Strangers

Viral moments are lovely for the ego and useless for the till. We dig into why a small crowd of genuinely engaged local followers is worth more to UK small businesses — and how to find and keep your own core 200.

Deck the Feeds Early: Your Week-by-Week Plan to Have Christmas Social Media Sorted by Mid-October
Seasonal Strategy

Deck the Feeds Early: Your Week-by-Week Plan to Have Christmas Social Media Sorted by Mid-October

Every December, UK small businesses panic-post their way through the festive season — and wonder why engagement nosedives right when spending peaks. The fix? Start now. This countdown calendar gets your entire Christmas campaign shot, captioned and scheduled before Bonfire Night.

Rising to the Top: A Manchester Bakery's 12-Month Journey from Crickets to 20K Instagram Followers
Case Study

Rising to the Top: A Manchester Bakery's 12-Month Journey from Crickets to 20K Instagram Followers

When Flour & Co opened in Levenshulme, their sourdough was brilliant and their Instagram was invisible — 200 followers, most of them family. Twelve months later they'd crossed 20,000. Here's exactly how they did it, numbers and all.