Social media growth, made simple for UK businesses
Your follower graph is pointing up, but your inbox is quieter than a January high street. Something's out of kilter — and it's usually fixable in an afternoon. Here's the audit we run with clients when growth and sales stop talking to each other.
Every UK small business has a graveyard of half-written posts they never quite dared to publish. We reckon that drafts folder isn't a failure archive — it's the most honest content strategy you own. Here's why the posts you shelved might be the ones your customers actually want.
While most small businesses treat Story Highlights as an afterthought, a growing number of UK independents are quietly turning them into a 24/7 sales assistant. We look at three businesses doing it well and share a naming and cover formula you can set up in an afternoon.
Skip hire, commercial cleaning, industrial pipework — the least glamorous trades in Britain are quietly amassing followings most fashion brands would envy. We look at why 'surprisingly normal' content works so well, and what your supposedly boring business can steal from it.
Instagram used to be the obvious first stop for a new business. But a growing number of UK founders are skipping it entirely and building their first hundred customers on Threads instead. Here's why the conversational app is quietly becoming the best place to start from nothing.
The era of the flawless, filtered feed is quietly ending, and British shoppers are the ones holding the scissors. Here's why lo-fi content is now a strategy rather than an accident — and how to work out how much 'real' your brand can actually get away with.
A growing number of UK small businesses are quietly ditching the daily post — and their customer relationships are all the better for it. We look at why 'less but better' might be the savviest social strategy of 2025.
Before the January scramble begins, it's time for a proper autumn clear-out of your social media. This step-by-step audit helps UK small businesses weigh effort against return on every platform — and shows how to exit a channel gracefully without abandoning the audience you've built.
UK small businesses are spending Sunday afternoons filming Reels while ignoring the easiest revenue stream on social media: the replies. We look at three British brands turning conversations into customers — and share the 20-minute daily routine that makes it happen.
You didn't start a business to become a full-time content creator. Here's a realistic 30-minutes-a-day routine that keeps your feeds alive without eating your week — plus an honest word on when it's time to hand the reins over.
Chasing viral reach is a mug's game for most high street businesses. We look at why the independents quietly thriving on social media are the ones targeting a two-mile radius — not the whole of the internet.
Forget paid ads — some of the savviest UK independents are doing their best trade through a chat app. We look at how WhatsApp Status, broadcast lists and Communities are quietly driving repeat orders for shops up and down the country.
While everyone fights for attention on Instagram and TikTok, UK shoppers are quietly searching Pinterest for their next kitchen, garden makeover and Christmas dinner. Here's why ignoring it is a mistake — and a 30-day plan to put that right.
Local Facebook groups are the most underused — and most abused — growth channel available to UK small businesses. Here's how to be the name people recommend, rather than the one everyone mutes.
While everyone else fights for attention on Instagram and TikTok, a growing number of UK tradespeople are quietly landing commercial contracts on LinkedIn. We look at how plumbers, electricians and landscapers are turning job photos into serious business.
Viral moments are lovely for the ego and useless for the till. We dig into why a small crowd of genuinely engaged local followers is worth more to UK small businesses — and how to find and keep your own core 200.
Social selling isn't just for e-commerce brands shipping from a warehouse. We round up six UK high street retailers using TikTok, Instagram and Facebook to get customers physically through the door — and break down exactly what you can copy.
When Flour & Co opened in Levenshulme, their sourdough was brilliant and their Instagram was invisible — 200 followers, most of them family. Twelve months later they'd crossed 20,000. Here's exactly how they did it, numbers and all.
Every December, UK small businesses panic-post their way through the festive season — and wonder why engagement nosedives right when spending peaks. The fix? Start now. This countdown calendar gets your entire Christmas campaign shot, captioned and scheduled before Bonfire Night.