https://thesocialgroup.co.uk/ Social media growth, made simple for UK businesses en Wed, 28 Oct 2026 16:40:36 GMT https://thesocialgroup.co.uk/tiktok-instagram-social-selling-high-street-footfall-uk/ https://thesocialgroup.co.uk/tiktok-instagram-social-selling-high-street-footfall-uk/ Social selling isn't just for e-commerce brands shipping from a warehouse. We round up six UK high street retailers using TikTok, Instagram and Facebook to get customers physically through the door — and break down exactly what you can copy. The Social Group Seasonal Strategy Wed, 28 Oct 2026 16:14:01 GMT https://thesocialgroup.co.uk/why-200-true-fans-beat-going-viral-uk-small-business/ https://thesocialgroup.co.uk/why-200-true-fans-beat-going-viral-uk-small-business/ Viral moments are lovely for the ego and useless for the till. We dig into why a small crowd of genuinely engaged local followers is worth more to UK small businesses — and how to find and keep your own core 200. The Social Group Case Study Wed, 28 Oct 2026 16:14:01 GMT https://thesocialgroup.co.uk/manchester-bakery-instagram-growth-case-study/ https://thesocialgroup.co.uk/manchester-bakery-instagram-growth-case-study/ When Flour & Co opened in Levenshulme, their sourdough was brilliant and their Instagram was invisible — 200 followers, most of them family. Twelve months later they'd crossed 20,000. Here's exactly how they did it, numbers and all. The Social Group Case Study Wed, 28 Oct 2026 12:13:04 GMT https://thesocialgroup.co.uk/uk-christmas-social-media-planning-guide/ https://thesocialgroup.co.uk/uk-christmas-social-media-planning-guide/ Every December, UK small businesses panic-post their way through the festive season — and wonder why engagement nosedives right when spending peaks. The fix? Start now. This countdown calendar gets your entire Christmas campaign shot, captioned and scheduled before Bonfire Night. The Social Group Seasonal Strategy Wed, 28 Oct 2026 12:13:04 GMT